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Only 20% of the germs in your mouth are on your teeth, the rest 80% are on gums, tongue and cheeks. Colgate Total antibacterial toothpaste fights germs on teeth, tongue, cheeks, and gums giving you a Whole Mouth Health for 12 hours. Its dual Zinc Arginine technology actively seeks out bacteria in your mouth forming a protective barrier. Colgate Total Advanced Health toothpaste strengthens your teeth by re-mineralizing weakened enamel. It fights plaque to keep your gums healthy and repairs early teeth & gum damage, all to give you a healthier & whiter smile. Colgate toothpaste not only does it fight plaque between your teeth and in all those hard to reach spaces, but also fights bacteria on your tongue, cheeks, and gums leaving your mouth with a fresh breath. Colgate Total Advanced Health is an World's No. 1* Germ-fighting Toothpaste. Recommended Usage: Put a pea size amount of our Colgate toothpaste on the head of the toothbrush. For a better experience try with Colgate Gentle UltraFoam Toothbrush. (*Colgate-Palmolive calculation based on Retail Index/Scantrack for the toothpaste category for May 2020 to Apr 2021 time period. Copyright 2020, Nielsen Consumer LLC. Acceptable as per ASCI guidelines.)
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